Azure Anderson
RESUME
Professional
info
Highly motivated, dependable student with a proven ability to initiate the appropriate action, follow instructions and carry out tasks in an efficient manner. Proficient in computer software, customer service, coordination and organizational skills. I am an outgoing, team player with a positive, can-do attitude. Looking to excel in a career in Marketingwith a high interest in working in the entertainment industry.
Skills
Marketing
Social Media
Music/Entertainment Marketing
Analytics
Email Marketing
Promotions
Software Applications
Work
experience
Paramount Pictures, Los Angeles, CA 06/2019 - Present
Jr. Publicist - Field Publicity and Promotions
Responsibilities
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Manages Midwest and West Coast Field Marketing & Publicity and the regional agencies.
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Assists in the execution of Los Angeles premieres and special screenings.
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Plans and executes events in the Field including junkets, PA Tours, conventions (San Diego Comic-Con, VidCon) and festivals (SXSW, regional film festivals, etc.)
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In 2021, oversaw COVID protocols for Field activations (PA Tours, screenings, etc) including testing, theater vetting and filling out required corporate forms/paperwork.
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Works cross-functionally across teams including on both Domestic and International marketing initiatives
MS Word
Excel
Powerpoint
Publisher
Google Adwords
Google Analytics
Hootsuite
Sprout Social
Universal Picutres Home Entertainment, Los Angeles, CA 09/2016 - 6/2019
Assistant Manager, Publicity
Responsibilities
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Developed and executed Global and Domestic home entertainment publicity campaigns for Universal Pictures, Focus Features, Third Party Partners (ex. STX, MGM, Bleeker Street, Neon, etc.) and Non-Theatrical releases.
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Oversaw long-lead and fast breaking print, broadcast, online and radio editorial coverage and reviews.
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Helped plan and execute Global publicity events/stunts
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Acts as liaison to communicate publicity initiatives to filmmakers and talent representatives.
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Coordinated and planned talent appearances, interviews, and events.
Allied Integrated Marketing, Chicago, IL 10/2013 - 09/2016
Account Executive, Allied Faith & Family and Allied Moxy
Responsibilities
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Chicago representative for Allied Moxy (Black/African American Outreach) and Allied Faith & Family (Faith Outreach).
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Spearheaded regional grassroots marketing, publicity and promotions for major film and TV studios.
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Created press releases and pitches to secure media coverage.
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Established relationships and partnerships with journalist media partners and influencers.
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Organized promotional opportunities such as press tours, advanced screenings and events.
Education
DePaul University, Chicago, IL
8/2009 - 6/2013
Bachelors of Science in Marketing from Driehaus College of Business
College of Business; Deans List (2011-2013)
Clubs and Affiliations
De Paul Activities Board - Marketing Committee 2009-2010
• Music committee 2009-2010
• Fest committee 2009-2011